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Tuesday, 30 August 2011 04:17

Back to the Roots is Mushrooming

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Back to the Roots/BTTR Ventures was founded in 2009 by Alejandro Velez (below, left) and Nikhil Arora as a 100% sustainable urban mushroom farm. They met at UC Berkeley and started it as a school project. Focusing on bringing sustainable grow-at-home products into households across the country, the company's vision is to serve as a standard bearer of innovation in our community and to inspire others to work towards a more sustainable future.

As UCB graduates, Velez and Arora had offers in investment banking and consulting but turned their back on that after hearing, in one of our business ethics courses, that gourmet mushrooms can be grown entirely on recycled coffee grounds. Together they embarked on an adventure that has led them to oversee a staff of 14 in a 10,000 sq. ft. warehouse at 28th and Adeline, where they are neighbors to Hodo Soy Beanery, Kaia Foods and Fargo Choice. They are happy to have employed locals, and elated to have won the "Innovators" award at the Oakland Indie Awards on May 13th

Last modified on Sunday, 25 September 2011 02:11

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Upcoming Business Alert Meetings

April West Oakland BusinessAlert Agenda

NOTE: Minutes of Past Meetings Below

Special Alerts

OPD has reported recent robberies at local construction sites. Below and attached are steps construction workers can take to reduce robberies:

• Be alert and aware of your surroundings
• Be cautious of anyone who makes you feel uneasy
• Keep a safe distance from strangers
• Speak to non-construction personnel in public area where you can be seen and heard • Work in well lit areas
• Secure or lock work space so that no one can walk in on you unexpectedly
• Do not carry large amounts of cash
• If you work early or late hours, arrange to come and go at the same time as a co-worker
• Avoid parking far away from your work site
• Call the Oakland Police Department non-emergency number,
(510) 777-3333, to report suspicious persons. The police want to hear from you, and you could prevent a crime! Provide as much information as possible, including the time you noticed the person, the clothing worn, the shoes worn, and the manner in which the person walked.
• For crimes in progress and other emergencies, dial 911. If using a cell phone, dial (510) 777-3211 to reach the Oakland Police Emergency

Minutes of Business Alert Meetings